Twitter
Guide to Customer Loyalty
Discover Four Key Insights to Customer Loyalty
Download the Guide
Download the Guide
Why We Buy research*
**Sources: Nielsen US DCR trends, eMarketer, ExchangeWire, IDC.
1 in 6
46%
In today’s retail landscape, driving customer loyalty is no small feat. Given the rise of search and social channels, consumers have more options than ever to switch brands.
15%
Ad spend
Less reward programs.
More rewarding experiences.
YouTube
49%
The Takeaway
50%
Pinterest
Instagram
Brand loyalty is up for grabs.
Open Internet
Online Influencers
22%
Snapchat
14%
Download the Guide
40%
The Open Internet — content across publishers, retailers, and brands that aren’t behind walled gardens — is changing how consumers consume branded content:
As our research shows, customer loyalty goes deeper than just product and price. Fnd out what top brands are doing to create happy customers that return time and time again.
Download "The Smart Marketer's Guide to Customer Loyalty" today.
Facebook
The Takeaway
As our research shows, customer loyalty goes deeper than just product and price. Fnd out what top brands are doing to create happy customers that return time and time again.
Download "The Smart Marketer's Guide to Customer Loyalty" today.
Less reward programs.
More rewarding experiences.
Email
35%
70%
Less reward programs.
More rewarding experiences.
As our research shows, customer loyalty goes deeper than just product and price. Fnd out what top brands are doing to create happy customers that return time and time again.
Download "The Smart Marketer's Guide to Customer Loyalty" today.
Blogs
Less reward programs.
More rewarding experiences.
As our research shows, customer loyalty goes deeper than just product and price. Fnd out what top brands are doing to create happy customers that return time and time again.
Download "The Smart Marketer's Guide to Customer Loyalty" today.
The findings in our Why We Buy survey challenge the notion that consumers are locked into their favorite brands. In fact, direct-to-consumer brands like Warby Parker and Away have shown how new companies can chip away at existing categories.
To stand out in today’s economy, your brand needs more than just a great product and a catchy marketing campaign — it needs values.
Of shoppers are more likely to buy from brands that align with their personal values after buying the first time.
73%
Stated that purchasing decisions are affected by a brand’s values.
46%
10%
2
The Takeaway
of all shoppers are willing to consider a new brand in at least one major shopping category.
50%
3
As our research shows, customer loyalty goes deeper than just product and price. Fnd out what top brands are doing to create happy customers that return time and time again.
Download "The Smart Marketer's Guide to Customer Loyalty" today.
27%
9%
Other
Brands need to leverage the Open Internet.
12%
30%
The Smart Marketer’s
Instagram
Your audience could discover your brand and product at any point across their digital journey. It’s why marketers need a multi-channel solution that can adapt and personalize each ad to make it as relevant as possible.
1
Facebook/Google
15%
Online Influencers
Time Spent
22%
27%
The Open Internet is a win for consumers and for marketers, because it offers more ways to engage with your audience and connect with them outside of closed environments.
Email
12%
Consumers spend 50% of their time online on the Open Internet, but marketers are investing more in search and social walled gardens.**
Shoppers stopped buying a brand because its values weren’t aligned with their personal beliefs.
Snapchat
Download the Guide
Knowledge is its own reward.
Well that, and more customers.
We hope you enjoy The Smart Marketer’s Guide To Customer Loyalty and look forward to seeing your new loyalty programs in action!
Ad spend captured is 70% on Facebook/Google and 30% on the Open Internet, but actual time spent by consumers is 50% on each.**
Download the Guide
Brand discovery is omnichannel.
14%
How to Get More Revenue from Every Customer
Websites
51%
Websites
40%
Hover over to explore
Download the Guide
As our research shows, customer loyalty goes deeper than just product and price. Download “The Smart Marketer’s Guide to Customer Loyalty” and find out how today’s top brands are achieving meaningful connections and creating happy customers that return time and time again.
* Source: Criteo “Why We Buy” Survey, US, February 2019, n=1003
It’s why Criteo conducted our : to understand what makes consumers stay loyal — and what your business can do to build valuable long-term relationships.
Twitter
Actual Time
Less reward programs.
More rewarding experiences.
49%
Download the Guide
One surprising trend we noticed was how brand values shape purchasing decisions. In today’s age of transparency, shoppers are paying more attention to the mission and values of a brand.
For brands looking to build customer loyalty, the erosion of loyalty is both a challenge and an opportunity.
Other
YouTube
50%
A common question for marketers is: Which channels are consumers using when they discover their favorite brands? Is it Facebook or Snapchat? YouTube or websites? The answer is: all of the above.
Which digital channels help you discover new brands?
9%
4
Blogs
Less reward programs.
More rewarding experiences.
Pinterest
Discover Four Key Insights to Customer Loyalty
30%
Less reward programs.
More rewarding experiences.
Brand values matter.
Facebook
As our research shows, customer loyalty goes deeper than just product and price. Fnd out what top brands are doing to create happy customers that return time and time again.
Download "The Smart Marketer's Guide to Customer Loyalty" today.
As our research shows, customer loyalty goes deeper than just product and price. Fnd out what top brands are doing to create happy customers that return time and time again.
Download "The Smart Marketer's Guide to Customer Loyalty" today.
As our research shows, customer loyalty goes deeper than just product and price. Fnd out what top brands are doing to create happy customers that return time and time again.
Download "The Smart Marketer's Guide to Customer Loyalty" today.
Download the Guide
The Takeaway
Less reward programs.
More rewarding experiences.
30%
Less reward programs.
More rewarding experiences.
10%