94.6% of Spanish marketers used content marketing in 2016.
Decrease since Q2 2017
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
Share of transactions completed on smartphone (4)
94.6% of Spanish marketers used content marketing in 2016.
Increase since Q2 2017
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00%
24-30% of Italy’s online population now useAd Blockers,
South East Asia
Shoppers in the Asia Pacific region are browsing and buying across all environments and more active on mobile than ever.
%
Spain
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
Global Commerce Review
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Middle East & Africa
*For retailers who promote their shopping app. Q2 2018.
**Criteo Data, 11 Apac countries combined, retail advertisers, Q2 2018, Apps excluded.
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(1) For retailers who promote their shopping app. Q2 2018.
(2) Omnichannel retailers, worldwide, H1 2018
(3) Retailers from all Europe and Russia combined, Q2 2018, Apps excluded.
(4) conversion rate = buyers / product page viewers
South Europe
46%
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43%
latin america
24-30% of Italy’s online population now useAd Blockers,
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
%
00%
North East Asia
South Korea
25%
France, Italy and Spain
21
Asia Pacific
49%
Germany
71
%
Conversion rates are three times higher on app than on mobile web (2)
Middle east & africa
00%
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24-30% of Italy’s online population now useAd Blockers,
Mobile Web
App
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
EMEA
%
Share of transactions by environment for advertisers without a shopping app**
Americas
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
App
South America
26%
In Europe, Tablet still accounts for more than 10% of mobile sales, compared to less than 7% worldwide.
+
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compared to mobile web
3
Shoppers in the Americas are browsing and buying across all environments and more active on mobile than ever.
Brazil
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
%
24-30% of Italy’s online population now useAd Blockers,
41%
Desktop
Europe, Middle East and Africa
Share of transactions completed on smartphone (3)
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
Shoppers in Europe are browsing and buying across all environments and more active on smartphone than ever.
Top Three Headlines for Northern Europe
94.6%
(1) Criteo, Americas, Q1 2018. For retailers who promote their shopping app.
(2) Conversion rate = buyers / product page viewers
(3) Criteo, retail advertisers, worldwide, H2 2018
(4) Criteo, United States, Q2 2018. All retailers, apps excluded.
Lorem Ipsum
24-30% of Italy’s online population now useAd Blockers,
94.6%
24-30% of Italy’s online population now useAd Blockers,
18%
00%
51%
00%
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Q2
South Europe
00%
To learn more about how Criteo drives sales and profits for thousands of brands, retailers, and publishers worldwide, visit criteo.com/about.
24-30% of Italy’s online population now useAd Blockers,
Top Three Headlines for South East Asia
24-30% of Italy’s online population now useAd Blockers,
Conversion rates are 6 times higher on app (20%) then on moble web (3%)***
00%
Lorem Ipsum
-
South East Asia
Top Three Headlines for North East Asia
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94.6% of Spanish marketers used content marketing in 2016.
Mobile Web
+
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
Mobile Web
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
europe, middle east & africa
+
For omnichannel retailers, omnichannel shoppers represent 7% of all shoppers, but generate 27% of all sales (3)
asia pacific
middle east & africa
00%
%
More Marketing Insights: Q2 2018 - Asia Pacific
Desktop
North Europe
Italy
Share of transactions by environment for advertisers who promote their shopping app*
24-30% of Italy’s online population now useAd Blockers,
00%
Share of transactions by environment (1)
9
North East Asia
Advertisers who promote their shopping app generate 71% of transactions on mobile devices and 46% in apps.*
24-30% of Italy’s online population now useAd Blockers,
Retailers with a brick-and-mortar presence fall behind their online-only competitors when it comes to capturing in-app demand, with 21% of in-app transactions compared to 31% for pure players (1).
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
Increase since Q2 2017
17
Japan
94.6%
00%
29%
Top Three Headlines for Southern Europe
France
61
About Criteo
94.6%
americas
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24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
americas
24-30% of Italy’s online population now useAd Blockers,
24-30% of Italy’s online population now useAd Blockers,
South America
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
39%
Mobile Web
94.6% of Spanish marketers used content marketing in 2016.
Latin america
Share of transactions completed on tablet (4)
Asia Pacific
00%
24-30% of Italy’s online population now useAd Blockers,
Lorem Ipsum
The share of transactions made on tablet has decreased by 18% in one year
94.6% of Spanish marketers used content marketing in 2016.
00%
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
00%
www.criteo.com
00%
Lorem Ipsum
More Marketing Insights: Q2 2018 : Europe, Middle East & Africa
Top Three Headlines for South America
Desktop
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More Marketing Insights: Q2 2018 : Americas
Share of transactions by environment, for retailers who promote their shopping app (1)
30
For omnichannel retailers, omnichannel shoppers represent 7% of all shoppers, but generate 27% of all sales (2)
Smartphone usage
keeps growing*
94.6%
33%
Desktop
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
59
Russia
Mobile accounts for more than half of all sales for advertisers who promote their shopping apps (1)
North Europe
App
europe, middle east & africa
24-30% of Italy’s online population now useAd Blockers, causing heavy revenue lossesto all market players.
Conversion rates
on app (4)
Americas +
24-30% of Italy’s online population now useAd Blockers,
Increase since Q2 2017
00%
%
Advertisers who promote their shopping app generate 61% of transactions on mobile devices (1)
x
You can use this area to add supporting copy for this stat.
APAC (English)
24-30% of Italy’s online population now useAd Blockers,