Relevant Recommendations
Prospects and customers are enticed with relevant product recommendations that are based on a complete view of shopper interest in products from across your catalog, including those not seen before.
Privacy and Security
Effective Audience Targeting
Universal
Catalog
What are the benefits of opting-in to Criteo's Interest Map?
Relevant Recommendations
Privacy and
Security
Rest assured that interest data is kept separate, unless you are opted-in. When opted-in, you contribute no more than 15% of the total pool. Security is maintained with anonymization of store data, and data aggregation at the shopper-level.
Universal Catalog
Effective Audience Targeting
Click on the buttons to learn more about Criteo's Interest Map
Universal Catalog is our rigorously trained machine-learning technology that enables Criteo's solutions and interest map to consistently identify the right products, categories, and brands across all retailers who opt-in. It standardizes SKUs and other associated attributes to ensure accuracy of category and brand associations to products in your catalog. The result: better campaign performance.
Driven by the analysis of over 120 intent and behavior signals gathered from 72% of all online shoppers as they browse your and publisher partner’s websites and apps, Criteo’s interest map enables our solutions to effectively target, re-engage and convert shoppers for you, based on a deep understanding of shopper interest in products across your catalog.
