Tracking Performance
Tracking conversions from your Criteo campaigns in Management Center includes a holistic view of shoppers across devices, browsers, and apps.
Privacy and Security
Shopper
Experience
Accuracy
What are the benefits of opting-in to Criteo's Identity Graph?
Tracking Performance
Privacy and Security
Your customer’s privacy and data security are safeguarded with
best-in-class data collection, retention, and opt-out practices, compliant with privacy regulations across the world.
Accuracy
Shopper Experience
Click on the buttons to learn more about Criteo Identity Graph
With proactive data cleansing and a large deterministic foundation, built from one-way hashed email and device ids, Criteo’s identity graph has greater accuracy in identifying the right shopper at the right time across our products.
Criteo’s global and continuously growing identity graph of over 4 billion IDs consistently identifies shoppers across devices, browsers, and apps as they interact with you and thousands of premium publisher sites. That includes onboarding your online and offline CRM audiences and POS data, with market-leading match rates. All this ensures that they have a more unified omnichannel shopper experience with relevant ads for your products, driving higher engagement from high-value new and existing shoppers, and more sales for you without wasting marketing spend.
