when I opt-in to Criteo’s measurement network?
What happens when I opt-in to Criteo’s identity graph?
What happens when I opt-in to Criteo’s measurement network?
Click the boxes to learn more about privacy, security, and opt-in for the data collectives.
Measurement data is currently collected and aggregated when retailers participate in our Criteo Sponsored Products network. It provides brands with a unique cross-retailer, SKU-level view of sales attribution and return on ad spend, which encourages consistent investment and guarantees site monetization for retailers.
You must be opted-in to the measurement network to benefit from Criteo Sponsored Products.
We maintain a fair and blind network by ensuring all transaction data is aggregated, and retailer data is anonymized while preserving shopper privacy.
when I opt-in to
Criteo’s identity graph?
Criteo’s identity graph is built on a deterministic foundation, ensuring a high degree of accuracy. Our machine-learning technology also continuously cleans and organizes this data to maintain a high-level of quality. As a result, it enables greater relevance and accurate measurement.
As an opted-in participant in this data collective, you gain access to this pooled identity data to enhance analytics, attribution, website personalization, and more. In order to participate it can be as simple as contributing hashed ids via OneTag or app events SDK.
You won’t benefit from this data collective unless you specifically opt-in, and data continues to be isolated until you do so. Once opted-in, you can always choose to opt-out again and continue with only your own data.
Criteo’s interest map allows data collaboration across retailers and brands to link shopper interest to products, and participation is based on an explicit opt-in to share anonymized data. By default, your interest data is siloed and not mixed with anyone else’s; however, opting-in to the Interest Map allows you to benefit from solutions such as performance-driven prospecting with Criteo Customer Acquisition.
It’s important to note that you will never contribute more than 15% of the total data pool – so you always get back more than you put in.
Remember, data continues to be isolated unless you definitively opt in, all data is anonymized, and once opted-in, you can always choose to opt-out again and continue with only your own data.
What happens when I opt-in to Criteo Shopper Graph?
What happens when I opt-in to Criteo’s interest map?
when I opt-in to
Criteo’s interest map?